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March 11, 2006

Etech06 day 3 Michael Goldhaber

Michael Goldhaber
2 changes of level

Feudal -> MMI -> Attention economy

Feudal
Success: security
Openings: land
Lack: material goods
Goals: loyalty, fiefdom, security
Roles: knights, serfs
Moves: winning battles, pledging loyalty

MMI
Success: material abundance
Openings: high school, broadcasting, publishing, internet
Goals: material goods, money, jobs
Roles: owner, worker/consumer
Cycle – work -> earnings -> goods

Attention Economy
Goals: attention from others
Roles: Star, fan
Cycle: attention -> memory -> more attention

What is attention?
Economic identity: scarce and desirable, but nothing limits the amount of attention you could get, if you could absorb it
Paying attention: heeding, listening, serving, waiting for or on, recognizing, etc
Who owns your attention?
Attention owning is a kind of property, located in the minds of those who have paid you attention [mindshare]
Meaning in life is important: you can only share meaning and derive meaning if you have some of their attention
Developing new tech tools as a way of getting attention in geekdom

Posted by egoodman at March 11, 2006 9:11 PM

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