Brazil forwards the academic dialogue as usual with an HCI program in semiotic engineering. From a related book
Semiotics is the study of signs, and the essence of semiotic engineering is the communication between designers and users at interaction time; designers must somehow be present in the interface to tell users how to use the signs that make up a system or program.
I'm not entirely sure what that means. But that probably means I should just...read the book already.
