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March 7, 2006
Etech06 day 2 Cory Ondrejka
Cory Ondrejka
Second Life
Attention in virtual worlds
“20% of adults identify as residents of virtual worlds”
“35% of adults more time online than ‘working’” [where do these stats come from?]
10-15 million people worldwide playing MMPORPGs
- very explicitly assoc with Metaverse and Otherverse
Pay for permits model – $0/month - $16,000/month
Pay for p2p transactions – average price $1
So people are paying for user-created content
Unanticipated consequences
- “alien abductions”
- Political protests against taxation – destroying newbie experience
Power from the people – haven’t seen rate of creation drop
15% of residents have written original scripts in the last 7 days
The “magic wand” – selling well for $25 – creator sends updates
UCD virtual hallucination project
Game created, tested, marketed in Second Life that will be coming out on GameBoy Advance
Through the magic circle – internet watch that tells user when someone is coming onto his virtual land so he can decide if he wants to login and stop him
Demographics
- gender neutral by hours of use
- top ten lists dominated by women
- lots of stay-at-home moms
“virtual worlds embodying good learning practices”
Amateur-to-amateur teaching
Legitimate peripheral participation – learning by being around people who are good at things
Performance before competence
Heterogeneous learning
17 university classes
Play vs work.
Posted by egoodman at March 7, 2006 1:42 PM
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