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March 7, 2006
Etech06 day 2 Felix Miller
Felix Miller – last.fm – “the musical myware”
Attention data – stuff that people pay attention to
Use myware – inspired by spyware – but not that same
Act of someone spying on themselves
Why should people spy on themselves? And why should they share that data?
Why is last.fm doing it?
- Napster – what SHOULD you be listening to, if you can get anything you want
- Harnessing the knowledge of the crowd
Audioscrobbler – only reports stuff you listened to – not stuff you skipped
Processing 8 million submissions/day – over a billion in last year
Self-populating catalogue created by submissions
Lots of noise – but through working with users 8/25 million tracks are clean
The “long tail” – they have the longest long tail.
Collaborative filtering base layer for recommendations layer
User to user similarity and artist to artist similarity
Why do people use last.fm?
Creates personal music recommendations – filter from more popular to more obscure
Taste is complex – introduced tagging to help people filter.
Listening to personal radios in streams personalized radio
Personalized radio feeds back into attention data stream
Level the playing field for musicians who don’t have record label contracts
Why spy on yourself?
Provide a compelling service
In control of data
Posted by egoodman at March 7, 2006 1:38 PM
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