Sketching in Hardware: Jeff Hoefs

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Sketching Product Experiences

showing people exactly what we do
fitting in with established processes
Smart Design is a product design company - mostly industrial design, not web

experiences is about form, function, time and emotion
separating sketching from prototyping
- in sketching, the design direction is not set; everything is disposable
- prototyping

potential timeline for projects
3 weeks to 1 years (with testing over 6months!)

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