Bill Dill, a cinematographer and senior filmmaker in residence at the American Film Institute, uses a laser measurer to size up film locations before shoots. But when it comes to setting focus, he still prefers a tape measure because it's a bit more tangible.
"You don't know if the measure is correct," Mr. Dill said, "but I immediately know when a tape measure has a twist in it." (NYT)
That's the hell of designing for appropriate feedback, isn't it? It's not just knowing not just that the measurements are off, but also why. Because what's the point of measuring twice if you can't trust the tape measure?










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