And on the interactivity is just shopping front, there's been some sort of historic price point boundary crossed when Coke can afford to run a promo contest involving a phone built into a...wait for it...12 pack. The idea is that you find the "phone," push a button, and then are instantly connected to a Coke rep who tells you what you've won. (via geowanking) It seems, crazily, like a peculiarly American promo: wouldn't the Europeans just use SMS?
This reminds me, of course, of my artist/designer friend Dan's interaction design portfolio, which has a cell phone built it, so that it performs the neat trick of automatically calling him when the prospective employer opens it up. Unfortunately, that also means he has to carry around his cellphone wherever he goes, including (on particularly anticipatory days) the shower... (Oh, and btw: Dan needs a new job. If anyone knows of a place looking for a tangible interface designer...)
