Jon Udell – Attention Focusing Strategies [for the Web]
From newspaper publishing – heads, decks and leads
Writing titles is hard
Google doesn’t see titles of blogs – just the titles of pages
Advocates structured titles to focus attention
The tragedy of discussion threads – threading based on titles so titles don’t get changed
Active context
- active resource collection (related tags, people, graduated scoping)
- “future proofed”
- Queryable
- Need resources identifiable at the subdocument level
Exploring tag space
Showing edits on wikipedia through animation
Act of naming creates focus of attention
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