Etech06 day 4 Salman Farmanfarmaian

Salman Farmanfarmaian
Evoke TV
Americans are watching more and more hours of television/day
How will media be delivered?
- antenna, cable, satellite, ‘iptv’, internet, cellphone/ipod
how will you find the content?
- newspapers, tv guide, online listings, *search, *community/social media
semi-structured data platforms
mapping services (google) = tv listings (evoke tv)
who will pay for it? How?
- the annoyance of interactive ads
evoke tv value proposition
- help tv viewers with similar interests connect to each other online for a shared viewing experience
- connect tv to users’ existing online activities
Q: is this atypical? Do most people watch tv with their laptops?
A: well, the alpha geeks tell us how the world will be in the future [this is, once again, the alpha geek fallacy]