Values in Design Day 5: Shay David

video prepared by Bangalore Linux group for annual meeting
taken down from YouTube because it violates copyright claims

we can see it on YouTube when things disappear, but after a while, they disappear without a trace
YouTomb - index videos taken down from YouTube

"When you pirate mp3s, you're downloading Communism" poster

kaltura
free software platform for video creation, management, interaction, and collaboration
open source: enables websites with interactive rich-edia function
goal: bring open source video to websites, create distributed open video network

moving into a world in which visual representation extends existing modes of communication

why open video?
media fluency (vs media literacy): ability of individuals to be conversational within rich visual culture

metavid
logs multiple channels of cpan: captures, video, transcribes using ocr from captions off the screen, and then indexes
absent the ability to search it, cspan is not so useful - with searching it becomes more useful
encourages participation: creates meta-layer of information above rich media resource
available for any long-form speech with someone standing

dot sub
enables different people to subtitle the films in different language (ex: Chris Anderson in Farsi)

YouTube as a strawman for the change from traditional media to new media

implementation: kaltura to document scenes from myanmar

"the right to fork" - to create new version chains

kaltura: remix america (sponsored by People for the American Way)
calling people into action in different ways
architecture of participation: lean back to lean forward
Lilly N: but how do you get people to get off the Internet
Jina H: subsuming message into pop culture dilutes message and makes it harder to attract other groups
Shay: writing media is itself a value

wikipedia video: audit trail, accountability, crediting of assets
wiki academy: teaching people to press the edit button

wikipedia admins
- deletionist movement

Morgan: video has different affective meaning

larry lessig: what regulates?
law
social norms
market
code
: east coast code: the law
: west coast code: computer architecture

but these categories are not so stable
privacy cannot be understood in isolation from liberal democracies, from technologies of sharing and discovery, etc
video: we are in a "primal state" of what those categories are - unclear what technologies do, what law allows, how market works

could we think about a product in market sense?
community garden as something we charge money for? better lots through an auction?
[payment for information from garden?]
[contribute tip to get tip]

Helen N: questioning the metaphoricity of markets, and whether when we use the term we buy into the free market ideology

Lilly N: idea that contributing information will be collectively great for everybody - neoliberal, laissez-faire? can we turn to market failures as models for correcting potential failures?

Shay: users bought and sold on Internet through idea of "traffic"

argument about what buying and selling of users mean
Archer: refers to old language of "audience" in mass media
Nancy VH: Y! staking future on user-provided content - selling agglomerated content back to you, with advertising
Judith S: mix of talking about epistemology, and talking about markets
Sonja JZ: trying to find another language to find a way out of market language - how we regulate and how social coordination is taking place - economies of words
Shay: uses view of architecture of participation
Geof B: refers back to Tracy and Mary talk about jiggling parameters
Eliz G: but some slippage: jiggling code in a game not quite like jiggling organizational structures
Shay D: Chevy Tahoe example - lots of negative contributions, but the company left it up and in the end they got more video content AND sales went up Yochai Benkler: Wealth of Networks