trying to get IT departments to try new things - "come to grips with the change"
vs "the guys who try to sell you data management, enterprise management, and, God help us, knowledge management"
European section of NYK (the Japanese shipping company)
- using small projects to show the benefit of new projects so it can be sold to an IT dept.
IT departments fear what's going on - sneering is symptomatic of pomposity
how much does pomposity cost organizations? how many clever ideas are stifled? how many meetings run on? how many projects get extended too long?
yet that cost is trivial compared to the cost of installing some social tools and accepting some "nattering"
not command and control but still management of the system
[Mike says: "It's the end of modernism and central planning!]


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